SBC team: Can you tell us about some of the work that your company has been doing to support those still based in Ukraine?
Vlad Slyusarenko, CEO of Bet on Good Foundation: You know, most of the TVBET team are Ukrainians who work in Poland or have remained working in Ukraine despite the war. So, for example, most of the marketing team and I are now in Ukraine. And our PR manager, Anna Zhurenko, stayed in Zaporizhia, a significant city for Ukrainian identity. Still, nevertheless, the city is located very close to the hostilities, the theatre of which expanded to 1200 square kilometres.
From the very beginning of the war, Peter Korpusenko, CEO of TVBET, and the team helped the country in every possible way: they took part in rallies, volunteered, donated, and bought helmets and body armour for the Armed Forces of Ukraine.
In parallel with this, we observed how other companies from the igaming industry helped Ukraine. You cannot imagine how it inspired us and how important it was for us to see how the whole world, in one second, showed concern for our people who fell into this huge and unfair disaster.
We are good at marketing, communications, and building long-term relationships and relying on this basis, we decided to use our strengths to involve even more industry representatives from different regions in charitable activities aimed at helping Ukraine. Thus, the idea to create Bet on Good Foundation was born, the main goal of which is to unite the efforts of the entire gambling industry to solve all the pressing problems of our time effectively.
Our main task for the near future is to help Ukraine and its residents affected by this war. A huge number of people are left without homes, jobs, money and passports. Moreover, internal emigration is striking in its scale. And now, we have directed all our focus to supporting these people. These are old people and children, mothers and sisters, brothers and fathers. These are all our people, and we cannot leave them in the lurch.
We are happy and open to any suggestions and will gladly team up with other companies to make our help more impactful.
The full interview read by the following link.
